Dark Seas Division


Social Media Management, Photography, and Graphic Design

Dark Seas Division is a surf, skate, and fishing lifestyle brand. I managed their digital communities and helped create content that drove brand engagement, loyalty, and traffic to their website to increase sales. During my time, my content was able to:

  • Aid in selling out the season-specific apparel through visually-interesting content

  • Help tell the brand story, namely by developing a Spotify playlist that embodied the brand DNA and drove brand loyalty by asking for song requests

  • Hone my graphic design skills and better understand how branding affects sales

Case Study | Christian Moyer
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Case Study Title (Replace)

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Problem

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Action

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Strategy
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Impact
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Output

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Deliverable #1 (e.g., Landing page + CTA flow)
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Deliverable #4 (e.g., Paid social creative + copy)