LPL Financial
Marketing Strategy, Value Prop Creation, Q1 Marketing Implementation
Legacy Wealth Planning is a financial services firm in Reno, NV. When partnering with me, I helped them develop a unique value proposition, identify key differentiators for their firm, and implement quarterly marketing tactics to help them achieve their firm growth goals. Key achievements include:
Sell the firm on the importance of marketing, and how a digital presence could help them attract new, inbound clients.
Implement an SEO strategy that took them to first-page results for a majority of industry keywords.
Build a referral flywheel for their advisors
Run effective paid advertising that built their lead list by 100+ names, seeing a 25% conversion rate to new clients after our nurture sequencing.
Case Study Title (Replace)
1–2 sentence overview that frames the goal + what changed because of your work. Replace this text.
- Goal: (Replace)
- Audience: (Replace)
- Constraints: (Replace)
- Outcome: (Replace — include metrics if possible)
Problem
What was happening? Why did it matter? Keep this to 3–6 sentences. Replace this copy.
- (Challenge #1)
- (Challenge #2)
- (Challenge #3)
Action
What did you do and how did you think about it? Focus on your decisions, frameworks, and cross-functional work.
- (Strategy bullet #1)
- (Strategy bullet #2)
- (Strategy bullet #3)
- (Execution bullet #1)
- (Execution bullet #2)
- (Execution bullet #3)
Results
Lead with outcomes. If you can’t share exact numbers, use ranges or directional impact.
- (Metric): (e.g., +18% conversion, +$X pipeline, -X% CPL)
- (Metric): (Replace)
- (Metric): (Replace)
Output
Highlight the tangible deliverables you produced. Add links if you can (or note “available on request”).